Who doesn’t want a loyal following of subscribers? While you may have amazing content and a great group of members, there are always ways to increase your following and ensure that your subscribers will stay interested. Here are 10 simple ways to grow your subscribers!
1. Everyday Content, Content Every day
Don’t limit your content to just blogs. Content can include videos, podcasts, and pictures. Block time in your day and create something for your subscribers. Don’t forget to ask for the obvious! If you’re following bloggers/vloggers, you know that one thing they all have in common is that they ask their followers to subscribe! You would be surprised how many people won’t think to subscribe to your blog until you ask them to do so.
2. Stay Consistent
Yes, much easier said than done. One of the simplest tips to grow your subscribers is to deliver content consistently. We can’t think of a blogger who hasn’t fallen into the trap of failing to put out content for a few days. A good way to make sure you stay consistent is to create a content calendar. Take the time to plan out your content 2 or 3 days in advance, so you don’t find yourself super busy on a day with no content in store to deliver. Deliver consistently and be amazed at the results!
3. Back to Basics
We’ve previously mentioned that the future of publisher revenue are events. A great way to take advantage of that is if you’re a guest speaker at an event (or just a guest), make sure to bring a good old fashion sign up sheet! Include the new signups to your newsletter and start building interest. Sometimes you need to take matters into your own hands. You can’t always give out your business cards and expect people to reach out and subscribe.
4. Be Genuine
Think about all the blogs you are subscribed to…why did you do it? Why do you keep returning to check out the website? Why haven’t you unsubscribed yet? Let me answer that one for you… because you are interested in the content they deliver! Simply put, the writer keeps giving you exactly what you want. The simple answer to keeping your subscribers happy… give them what they want. But here’s the thing, you have to make sure that you are also interested in what you are writing about. We write best about topics we love, so if you are passionate about the topic, it’ll come across!
5. Visuals Please?
You won’t get it if you don’t ask for it, so you have to make an effort to ask your readers to subscribe. Instead of just writing or saying “don’t forget to subscribe!” use a visual component! A number of things you can do include: a Call to action button, installing a small pop up on the side of the page, or one that pops up halfway through the article, or even redesigning your “Subscribe Now” Button can make a huge difference. Use Pelcro to help you run tests and find out which visual component works best for you!
6. Go Somewhere Else
Network with other leaders, bloggers, vloggers and become a guest blogger on other websites. You can become a “guest blogger” on other blogs. You can take advantage of each other’s audiences. So start reaching out to bloggers and see how you can help each other grow. Use each other’s followers to grow your subscribers!
7. Now You See Me
Every day, our inboxes are FLOODED with tons of e-mails; from your favorite stores, from youtube, from friends sending you cute animal videos, so you have to make sure that when you send out your newsletter (which is a must), that it grabs your readers’ attention!
First, start with the subject line! Before you send out a newsletter ask yourself, “Would I click on that?” if the answer is yes, send it out! You can then ask yourself, “Does the post look aesthetically pleasing? Or is it just a block of text?” Make sure your subject is clear and ask yourself, “How can I differentiate myself from other bloggers writing about the same topic?” The more you stand out, the more you will grow your subscribers.
8. Promote, Promote, Promote!
Being a successful blogger is not just about creating content, but also about promoting the right pieces! You should always be looking at analytics and metrics. No reason to be worried if you don’t know any of these metrics! Working with experts like Pelcro will help you make sense of all these numbers and promote the best content to bring more attention to your blog and therefore increase subscribers. 3 words: optimize, optimize, optimize!
Some of us may find them irritating but guess what? Stats have proven that they work! First, let’s state the obvious here before you start asking people to subscribe, make sure you deliver valuable content. You have to be smart about the different ways you can promote your brand. Just a simple pop up reminding people to subscribe will definitely help grow your subscribers.
10. Social Media, Social Interaction
Just writing a blog and hoping it’ll blow up will not get you the results you want. Go on Social media and get REAL! Make sure you’re not just posting your own content and don’t forget to interact with users about topics they enjoy reading about. Share things that could be relevant to your brand. Build a personal connection with your audience so they can get to know you as a person, not just a blogger. Share your likes and dislikes, recent adventures, and allow them to ask you questions to help them get to know you better.